What Is The Best Frequency for Sending Marketing Emails?
Finding the right email send frequency is key to engaging your audience without overwhelming them. Let’s explore how often you should email and how to make it work for your brand.
1. What Research Says About Frequency
Studies show that sending emails two to three times per week often hits the sweet spot. Once-weekly or four-to-five-times weekly both showed declining engagement.
2. Why Too Few or Too Many Can Hurt
Sending too few emails means missed opportunities. Sending too many emails results in fatigue and unsubscribe 43% of consumers said they’d like businesses to reduce email frequency.
3. How Your Business Influences Frequency
Frequency depends on your business type, purchase cycle, and audience. A fast-moving retail brand might email daily; a B2B service firm might stick to weekly or bi-weekly.
4. Best Practices for Email Cadence
- Start with one email per week and monitor engagement.
- Segment your audience some prefer more frequent updates, others less.
- Keep measuring opens, clicks and unsubscribes to find your sweet spot.
- Be ready to adjust during special campaigns (e.g., promotions or product launches).
Final Thought
The perfect email frequency isn’t fixed it’s what your audience tolerates and engages with. Test, listen to your metrics and refine your cadence to build lasting relationships and results.
